Meyer presents her ideas in three sections. In the first, “Are People Letting You In or Shutting You Out,” the author breaks down five myths of church communications and offers insights into how people receive and perceive messages from their churches.
The second section, “Best Practices Make a Difference,” Meyer shares a broad variety of tools and ideas for helping churches reach different audiences. Through more examples and illustrations, the author uses this section to provide building blocks that can improve any communication effort.
The third part of the book, “The Responsibility of Getting Buy-In,” outlines methods for developing expertise and resources to get communication work done. While this section is geared more toward communication professionals, it provides concepts and strategies anyone can use.
All together, “Less Clutter. Less Noise.” offers a practical, eye-opening view of church communication strategy and practice. In it’s 200 pages, it packs insights and real-world ideas and tactics that can make anyone’s communication efforts stronger.
Mike Riess is executive director of the Interprovincial Board of Communication of the Moravian Church in North America.
From the May 2012 Moravian Magazine