Moravian Church in North America

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Moravian Church in North America
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South: Winston-Salem, N.C.

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Book Review: “Less Clutter. Less Noise.” by Kem Meyer

People often ask who I turn to for ideas and inspiration for church communication. While I have a whole collection of writing, design, photography and communication books on my bookshelf, one I continually refer to — and heartily recommend — is Kem Meyer’s “Less Clutter. Less Noise. Beyond Bulletins, Brochures and Bake Sales.”Written from the perspective of a church communicator — Meyer is the communications director for Granger Community Church in Granger, Ind. — “Less Clutter” focuses on helping church communities connect with both long-time congregants and potential new members. Using real-life stories to illustrate her points, Meyer presents an easy-to-read, easy-to-understand “short-course” in communication strategy and methodology.

Meyer presents her ideas in three sections. In the first, “Are People Letting You In or Shutting You Out,” the author breaks down five myths of church communications and offers insights into how people receive and perceive messages from their churches.

The second section, “Best Practices Make a Difference,” Meyer shares a broad variety of tools and ideas for helping churches reach different audiences. Through more examples and illustrations, the author uses this section to provide building blocks that can improve any communication effort.

The third part of the book, “The Responsibility of Getting Buy-In,” outlines methods for developing expertise and resources to get communication work done. While this section is geared more toward communication professionals, it provides concepts and strategies anyone can use.

All together, “Less Clutter. Less Noise.” offers a practical, eye-opening view of church communication strategy and practice. In it’s 200 pages, it packs insights and real-world ideas and tactics that can make anyone’s communication efforts stronger.

Mike Riess is executive director of the Interprovincial Board of Communication of the Moravian Church in North America.

 

From the May 2012 Moravian Magazine

Moravian Daily Texts

05/24/2018

Wednesday, May 23 — Psalm 68:19–27
Numbers 12:1–13:16; Mark 13:14–27

One who is slow to anger is better than the mighty and one whose temper is controlled than one who captures a city. Proverbs 16:32

Let us then pursue what makes for peace and for mutual upbuilding. Romans 14:19

God of peace, your word tells us we must not only seek peace, but pursue it. Grant us the faith to trust in you, so that we may lay down our arms. Give
us the strength to make peace, so that we may be blessed. We thank you for all your faithful servants who have taught us the way of peace and justice, especially your son, Jesus Christ, in whose name we pray. Amen.

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