Moravian Church in North America

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South: Winston-Salem, N.C.

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Book Review: “Less Clutter. Less Noise.” by Kem Meyer

People often ask who I turn to for ideas and inspiration for church communication. While I have a whole collection of writing, design, photography and communication books on my bookshelf, one I continually refer to — and heartily recommend — is Kem Meyer’s “Less Clutter. Less Noise. Beyond Bulletins, Brochures and Bake Sales.”Written from the perspective of a church communicator — Meyer is the communications director for Granger Community Church in Granger, Ind. — “Less Clutter” focuses on helping church communities connect with both long-time congregants and potential new members. Using real-life stories to illustrate her points, Meyer presents an easy-to-read, easy-to-understand “short-course” in communication strategy and methodology.

Meyer presents her ideas in three sections. In the first, “Are People Letting You In or Shutting You Out,” the author breaks down five myths of church communications and offers insights into how people receive and perceive messages from their churches.

The second section, “Best Practices Make a Difference,” Meyer shares a broad variety of tools and ideas for helping churches reach different audiences. Through more examples and illustrations, the author uses this section to provide building blocks that can improve any communication effort.

The third part of the book, “The Responsibility of Getting Buy-In,” outlines methods for developing expertise and resources to get communication work done. While this section is geared more toward communication professionals, it provides concepts and strategies anyone can use.

All together, “Less Clutter. Less Noise.” offers a practical, eye-opening view of church communication strategy and practice. In it’s 200 pages, it packs insights and real-world ideas and tactics that can make anyone’s communication efforts stronger.

Mike Riess is executive director of the Interprovincial Board of Communication of the Moravian Church in North America.

 

From the May 2012 Moravian Magazine

Moravian Daily Texts

08/21/2018

Tuesday, August 21† — Psalm 102:12–22
Judges 4; Luke 19:1–10

The Lord our God may not leave us or abandon us. 1 Kings 8:57

The disciples went out and proclaimed the good news everywhere, while the Lord worked with them and confirmed the message by the signs that accompanied it. Mark 16:20

Heavenly Father, as we, your flock, move throughout the day, you are the shepherd that guides our way. Help us, O Lord, to remember you are always present, even when we cannot feel you. Amen.

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